Tvii Vibir! (“Your Vote!“) was a communication and education project in 2018 and 2019 in the run up to the Ukrainian presidential and parliaments elections. With a focus on Southern and Eastern Ukraine, the project`s goal was to improve the trust of voters in democratic elections as well as to raise the notorious low polling in the region.
In collaboration with the Mykolayiv Black Sea University and the University of Kherson a communication concept was elaborated with the core being social advertising spots. During two workshops the spots were produced by students under the supervision of Media Frontline`s experts and eventually published by local television stations, Ukrainian news platforms and in social media.